Over the past 12 months we have been hard at work developing our new strategic framework. What started out as task filled with many assumptions quickly turned into a journey of discovery. When Digital Girl Africa started in 2018 the goal was to provide as many women as possible with actionable digital skills so that they could launch their careers and businesses in the digital world. Most importantly, our goal was to eliminate the digital gender gap and make the digital economy inclusive and accessible for everyone. However, things didn't go as planned.
Running a tech-focused social entreprise in a society with existing gender biases such as women's lack of access to education, financial opportunties and more made it challenging for us to navigate the space of driving profit to fuel our impact. We spent a good amount of time trying to find ways to monitise the work that we do but non of them ever made sense. Why? women cannot afford it. It's as simple as that. This is when I started the great task of developing a new strategic framework that would allow us to expand our impact and reach while still remaining sustainable as a business. So what is our new strategic framework?
We have organised our digital skills, resources and support offerings into two free memberships:
Next-Gen Careers: where women who are interested in building and growing sustainable and inspiring digital careers can access digital skills, career support, mentorship, opportunities and an inspiring community.
Next-Gen Entrepreneurs: this is for women who are interested or are already building businesses and want to access digital skills, mentorship, business support and a supportive community of like-minded girl bosses.
Co. Lab: our social tech design studio is where we collaborate with organisations, brands and businesses to drive impact. From campaigns to community engagement this is where we work with our creative collective to help our partners showcase their commitment to the SDGs.
What's different about our memberships?
We have a unique membership model that provides women with free lifetime access with a pay-as-you-need it feature. This allows women from all economic and social backgrounds to be able to access next-gen educational content without having to break to the bank.
Our VIP Membership
Our VIP membership is for women who need more access and support on a frequent basis. We are offering 100 women free access to the VIP membership where they get all the benefits of our normal membership but also get additional exclusive content for free.
This model enables us to serve a wide range of women while still generating an income from the small fee we charge for access to exclusive content so that we can continue doing the work that we do.
Over the next couple of weeks we will be finalising our membership site, where all our offerings will be hosted for our members. Follow us to learn more about the unique features, support and services we will be offering in our memberships.
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